Saturday, June 30, 2007

AAP KI AWAZ – the Blogg

“Mystical Personalities” are entertaining, or for that matter, personalities are entertaining. Be it a cricketer like Sreesanth (and his dance in SA) or an actor like Shivajirao “Rajnikanth” Gaekwad or your boss or even the most irritating guy sitting next to you. Even the most boring person in the office, at times is a super star entertainer at the chai-time gup-shups. Talking about entertainers, the multi-talented music director – singer – composer – script writer – and now even an actor Himesh Reshammiya is the entertainer of the week.

What a talent, I must say! Well, I am not appreciating his singing nor music direction nor acting, neither am I a fan of the baseball-capped singer. But to stay consistently in the news for so long must be appreciated. He made news by denying that he was a nasal singer continuously and by the time that news died, he made new again by accepting that he is a nasal singer. Whether it was a deliberate attempt to stay in the news or it was genuinely to be in the news would be a different forum to debate upon, but the point is that this man has made news.

This Friday saw the release of “The movie” and I was there at Inox for the show. Sadly enough, the crowd was not much as I had expected. Probably I was at the wrong place at the wrong time. Friday’s rainy afternoon definitely was not having a good time for the movie.

The movie plot was a decent one. It is definitely a love story and quite different from the ones that have been released in the recent times. It has nothing out of the ordinary or baseless. Very simple story line. Location has been Germany thru the movie. Hansika Motwani has looked gorgeous, while Mallika has tried her luck in looking hot. Himesh seems to have already understood that acting is not his cup of tea and hence has not put in much efforts on the same either. Sachin Khedekar, playing Hansika’s dad seems to be the only actor of the movie. The director has done a good role in getting the characters play to their potential. Dialouge delivery has been poor, but that can be discounted considering the experience of the actors. Hansika has looked pleasantly plump. The movie was not stretched and the songs were shortened versions. Hence there wasn’t; anything boring in the movie and nothing that sounded ridiculous. Himesh sang the “Gayatri Mantra” and that was irritating. Hansika looked happy even on sad scenes and Himesh looked like he was about to cry even on a happy scene. He has cracked slick jokes on himself about his nasal voice and his cap and even laughed on it…so that leaves you nothing to laugh on him.
Well, “Assalam Wallikum…Wallikum Assalam” Himesh bhai!!!

This movie is definitely going to hit the charts…if not for long, atleast for the next 2-3 weeks. Why?? Very simple. Firstly, he has carved a huge fan club…obviously they would not miss the moviee. Secondly, he has managed to get equal number of critics who would want to go after him. All of these would want to see the movie to criticize him. They get counted in the audience as well. Thirdly, new actress (reportedly of 16 years), you have a chunk of audience for her. Fourthly, Mallika Sherawat…yes, there is a chunk of audience for her as well. Fifth, reality sells these days and so do love stories…and the movie is supposedly a real life story if “the entertainer”. Sixth, believe it or not, there is audience just to see Himesh without cap. And lastly, as Raja Sen reports on, biggies of the likes of Yash Raj and Karan Johar have not been delivering, while a 55-lakh movie “Bheja Fry” is counting in 7-crores and more. Moreover, as is said about Karan, it more aptly fits Himesh, “Hate him or like him, you simply can’t ignore him!”

So what makes this man so compelling to watch?? He knows whom he is targeting and what his audience wants. Foot tapping disco numbers for his fans and controversies for media to hype about and the Page 3 to discuss about. Finally success not doing what is correct or avoiding what is wrong, but very simply is delivering what the audience (or client) expects…no matter what others say!!!


Rahul said...

Assalam walekum Ash miya,
Nice review. Also read ur 'mystical personalities'.. Well, from the pic here, it seems like u r transforming into a new 'Himesh-look-a-like' personality!!! :))

Anonymous said...

Kya Himesh Bhai

Seems like you have given me a new reason to see this movie.
Anyways i wanted to desperately see the movie, so to see how bad a movie can be !!!!